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Showing posts from April, 2019

It’s an advertising era!

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Listen to that hawker howling out the names of his goods in a mysterious, strange way, so much so that it’s almost unintelligible. The idea is to rouse your curiosity and actually pull you out of your zone and get you there to at least see what’s there on the cart! Well, that’s quite akin to one of the most primitive forms of advertising. Call it the one man advertising agency dexterously selling all his goods at once! The world’s first formal advertisement was broadcast in the US on July 1, 1941 over the New York station WNBT. It s still going as WNBC, ‘channel four.’ The advert which was for watchmaker Bulova, was shown before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. It read ‘Bulova Watch Time’, and showed a mash up of their logo alongside the WNBT test pattern, so that it looked like a clock face. It is thought that Bulova paid between $4 to $9 for the advert. A TV spot on a national television channel, during peak view demand like a sports game, wou…

Get Ready – The Festive Season Is Just Round The Corner

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1]  Be Observant. Study the current trends & chart boosters. The market has absorbed many minute changes since last season. So recall the past and revisit your previous campaigns but don’t overly rely on them. Take a close look at the present scenario. 2]  Do a dipstick survey of your competition. From known sources try to gather maximum information on the competitors’ activities. See if you can pick up something worthwhile to make your plan even more effective. 3] Make a concrete action plan. Nothing works without a well-thought-of plan. So enlist your ideas in a structured manner and prepare a proper work schedule. Spend maximum time in planning so that the execution becomes smooth & hassle-free. 4] Develop the most creative campaign of the town. Think from your target customers’ viewpoint. Build a communication that would really inspire them to jump to your festive offer. Be innovative in ideation and apply the creativity that sells. 5] Flawlessly execute. Do whatever you …