D Plus Concept

Advertising is Future Listen to that hawker howling out the names of his goods in a mysterious, strange way, so much so that it’s almost unintelligible. The idea is to rouse your curiosity and actually pull you out of your zone and get you there to at least see what’s there on the cart! Well, that’s quite akin to one of the most primitive forms of advertising. Call it the one man  advertising agency  dexterously selling all his goods at once! The world’s first formal advertisement was broadcast in the US on July 1, 1941 over the New York station WNBT. It s still going as WNBC, ‘channel four.’ The advert which was for watchmaker Bulova, was shown before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. It read ‘Bulova Watch Time’, and showed a mash up of their logo alongside the WNBT test pattern, so that it looked like a clock face. It is thought that Bulova paid between $4 to $9 for the advert. A TV spot on a national television channel, during...

1]   Be Observant. Study the current trends & chart boosters. The market has absorbed many minute changes since last season. So recall the past and revisit your previous campaigns but don’t overly rely on them. Take a close look at the present scenario. 2]   Do a dipstick survey of your competition. From known sources try to gather maximum information on the competitors’ activities. See if you can pick up something worthwhile to make your plan even more effective. 3]  Make a concrete action plan. Nothing works without a well-thought-of plan. So enlist your ideas in a structured manner and prepare a proper work schedule. Spend maximum time in planning so that the execution becomes smooth & hassle-free. 4]  Develop the most creative campaign of the town. Think from your target customers’ viewpoint. Build a communication that would really inspire them to jump to your festive offer. Be innovative in ideation and apply the creativity that sells. ...

Online Marketing V/s Offline Marketing It’s the laid back, quaint world of citizens on one hand and the supersonic, savvy world of netizens on the other…but often, it’s a mix of both. Offline advertising works better for the first; while to capture the second; online advertising comes absolutely handy. However, both have plus and minus sides. Reach:   Online advertising has a global reach while offline advertising reaches out to a lesser number of people, comparatively. ‘Captive’ audience:  The ‘TG’ can always ‘skip’ an online ad while in offline advertising, the TG is more likely to read/see the ad. Time:  Online advertisements are there for a limited time while offline advertisements have a longer life and the readers can view/read them again. Language:  The ‘lingo’ used in online advertising is contemporary and colloquial although offline advertising mostly uses conventional and formal language. Cost:  Online advertising is less costly ...

1]  Start early. Carry out a thorough research about the culture that prevails in the region, the consumer behaviour, the present competition, the distribution channels, the product display platforms etc. 2]  Make the product available at innovative venues for free consumption, trial and initial customer interaction. 3]  Now create a buzz through – PR, Social Media, Events etc. 4]  Announce the official launch date. At this stage, one could opt to ‘do something unusual’ to keep people guessing. (this is our trade secret & we won’t disclose it!) 5]  Launch with a big bang. Make it as grand as the budget and the strategy permit. For many such captivating success stories that we have created, meet us. We would be glad to be of some help… Reach us at - DPlusConcept@gmail.com   Call Us on - +91   95794 71645